Sky-Rocketing ÂYanthram Rights
- IndiaGlitz, [Wednesday,August 04 2010]
The Producers of Yanthram (Endhiran in Tamil), the Rajinikanth- Aishwarya Rai starrer directed by Shankar, are demanding astronomical figures for the Telugu rights of the movie.
Sun Pictures, the producers of ÂEndhiran  The RoboÂ, are demanding a huge sum of Rs.30 crores for the Telugu version ÂYanthramÂ. A sky-rocketing amount that has not been demanded for any Telugu or dubbed movie before. The Rs.30 crores Telugu rights is only for Andhra Pradesh state and not for satellite, overseas or any other state rights. Touted as IndiaÂs most expensive movie ever, ÂYanthram is made in a budget of Rs. 190 crores.
Top Telugu producer Bellamkonda Suresh offered a sum of Rs.20 crores but sources say the producers havenÂt settled for it. Sources also informed that Venkat of RR Movie Makers settled at Rs.24 crores while Chadalavada Srinivas Rao also came close to a similar amount but Sun Pictures are hell-bent on their demand.
Reports in Telugu film circles suggest that Telugu producers are worried as one of RajiniÂs previous movies had not been up to expectations. They donÂt want a similar result for ÂYanthramÂ. But at the same time this movie that has super tags like director Shankar, Superstar Rajinikanth, Oscar winner AR Rahman and beauty Aishwarya Rai attached, making Andhra audience hungry for the movie.
More updates on this Ârights bargain coming up!